Profitability
Contribution margin per order = revenue − COGS − fulfillment − tariff, where fulfillment = domestic freight + pick & pack + storage + ocean freight + inbounding. Past 7 days of fulfilled orders.
23 order(s) excluded from margin math — missing Shopify variant.cost. Check the product variant's "Cost per item" field in Shopify for the affected SKU(s).
Revenue
$305.9K
COGS
$65.5K
Fulfillment
$74.1K
freight + pick&pack + storage + ocean + inbounding
Tariff
$158.1K
Margin
-$12.9K
-4.2%
Loss-making orders
60
needs review
Of which: Domestic freight
$57.6K
77.8% of fulfillment
Of which: Pick & pack
$4K
5.4% of fulfillment
Of which: Storage
$1.9K
2.6% of fulfillment
Of which: Ocean freight
$9.3K
12.5% of fulfillment
Of which: Inbounding
$1.2K
1.6% of fulfillment
Margin by SKU
Sorted by total contribution margin. Green bars = profitable, red = loss-making.
Margin by warehouse
| Warehouse | Orders | Revenue | Margin | Margin % | Avg / order |
|---|---|---|---|---|---|
| ShipHero East | 62 | $28,512.99 | -$7,525.10 | -26.4% | -$121.37 |
| ShipHero | 305 | $119,535.27 | -$58,640.68 | -54.6% | -$192.26 |
Loss-making orders (20)
Orders where landed cost exceeded revenue. Investigate pricing, shipping zone, or discounts.
| Order | SKU | Warehouse | Zone | Revenue | COGS | Fulfill | Tariff | Margin | % |
|---|---|---|---|---|---|---|---|---|---|
| #106205 | 10ML-EUCALYPTUS | ShipHero | 5 | $399.00 | $70.23 | $53.31 | $22,031.35 | -$21,755.89 | -5452.6% |
| #106089 | 10ML-EUCALYPTUS | ShipHero | 6 | $444.56 | $70.23 | $56.67 | $22,031.35 | -$21,713.69 | -4884.3% |
| #106077 | Beige-Red1 | ShipHero | 7 | $449.88 | $69.63 | $60.33 | $22,031.35 | -$21,711.43 | -4826.0% |
| #106166 | CLEAN-KIT | ShipHero East | 6 | $468.74 | $76.38 | $58.30 | $22,031.35 | -$21,697.29 | -4628.9% |
| #106057 | Beige-Red1 | ShipHero | 2 | $452.88 | $69.63 | $44.93 | $22,031.35 | -$21,693.03 | -4790.0% |
| #106271 | 10ML-EUCALYPTUS | ShipHero | 2 | $521.92 | $70.23 | $44.91 | $22,031.35 | -$21,624.57 | -4143.3% |
| #106370 | 10ML-EUCALYPTUS | ShipHero | 7 | $858.51 | $259.85 | $107.62 | $22,031.35 | -$21,540.31 | -2509.0% |
| #106018 | PLUNGEBOX-CHILLER | ShipHero | 6 | $0.00 | $459.00 | $139.12 | $0.00 | -$598.12 | 0.0% |
| #106141 | REPLACEMENT D-POLE | ShipHero | 4 | $0.00 | $15.00 | $404.53 | $0.00 | -$419.53 | 0.0% |
| #106037 | PULSE-PRO | ShipHero East | 6 | $0.00 | $221.82 | $111.88 | $0.00 | -$333.70 | 0.0% |
| #106048 | PULSE-PRO | ShipHero East | 4 | $0.00 | $221.82 | $94.23 | $0.00 | -$316.05 | 0.0% |
| #106250 | PULSE-PRO | ShipHero East | 4 | $0.00 | $221.82 | $67.27 | $0.00 | -$289.09 | 0.0% |
| #106225 | PULSE-PRO | ShipHero East | 3 | $0.00 | $221.82 | $59.44 | $0.00 | -$281.26 | 0.0% |
| #106046 | SOLARA-SEAT | ShipHero | 6 | $0.00 | $165.00 | $48.42 | $0.00 | -$213.42 | 0.0% |
| #106124 | SOLARA-CABLES | ShipHero | 8 | $0.00 | $151.00 | $47.90 | $0.00 | -$198.90 | 0.0% |
| #106120 | LEFT-PANEL | ShipHero | 8 | $0.00 | $150.00 | $32.87 | $0.00 | -$182.87 | 0.0% |
| #106327 | BACK-PANEL | ShipHero | 2 | $0.00 | $150.00 | $13.45 | $0.00 | -$163.45 | 0.0% |
| #106042 | PULSE-ELEC | ShipHero | 8 | $0.00 | $96.00 | $38.67 | $26.98 | -$161.65 | 0.0% |
| #106044 | PULSE-ELEC | ShipHero | 7 | $0.00 | $96.00 | $37.20 | $26.98 | -$160.18 | 0.0% |
| #106380 | PULSE-ELEC | — | — | $0.00 | $96.00 | $25.48 | $26.98 | -$148.46 | 0.0% |
All orders (100)
Sorted by order; green = profitable, red = loss, "COGS ?" = missing cost data
| Order | SKU | Warehouse | Zone | Revenue | COGS | Fulfill | Tariff | Margin | % |
|---|---|---|---|---|---|---|---|---|---|
| #106382 | — | ShipHero | — | $2,500.00 | — | $0.00 | $0.00 | COGS ? | — |
| #106384 | FLOORMAT | ShipHero | 2 | $39.73 | $3.20 | $18.62 | $0.00 | $17.91 | 45.1% |
| #106357 | PULSE-PRO | ShipHero | 7 | $825.81 | $221.82 | $64.22 | $0.00 | $539.77 | 65.4% |
| #106358 | CLEAN-KIT | ShipHero | 4 | $3,070.37 | $622.75 | $726.13 | $0.00 | $1,721.49 | 56.1% |
| #106356 | FLOORMAT-3 | ShipHero | 6 | $211.07 | $29.60 | $41.91 | $5.74 | $133.82 | 63.4% |
| #106353 | CLEAN-KIT | ShipHero | 8 | $50.26 | $6.75 | $9.69 | $0.00 | $33.82 | 67.3% |
| #106331 | SOLARA-PRO | ShipHero East | 3 | $2,899.10 | $622.75 | $665.99 | $0.00 | $1,610.36 | 55.5% |
| #106321 | SAUNA-HAT-BLACK | ShipHero | 8 | $34.22 | — | $8.44 | $0.00 | COGS ? | — |
| #106318 | RED-WAND | ShipHero East | 5 | $216.42 | $18.50 | $18.42 | $0.00 | $179.50 | 82.9% |
| #106291 | FLOORMAT-3 | ShipHero | 8 | $55.11 | $9.60 | $20.05 | $0.00 | $25.46 | 46.2% |
| #106270 | undrwr-3pk-xl | ShipHero | 4 | $94.21 | $17.16 | $8.35 | $0.00 | $68.70 | 72.9% |
| #106269 | FLOORMAT-3 | ShipHero | 7 | $54.20 | $9.60 | $19.60 | $0.00 | $25.00 | 46.1% |
| #106268 | undrwr-3pk-md | ShipHero | 8 | $93.45 | $17.16 | $11.14 | $0.00 | $65.15 | 69.7% |
| #106214 | SOLARA-PRO | ShipHero | 8 | $3,535.80 | $616.00 | $1,025.06 | $0.00 | $1,894.74 | 53.6% |
| #106192 | undrwr-6pk-xl | ShipHero | 8 | $160.48 | $34.32 | $23.95 | $0.00 | $102.21 | 63.7% |
| #106095 | STEAMKIT-V1 | ShipHero | 7 | $362.68 | $70.23 | $71.86 | $0.00 | $220.59 | 60.8% |
| #106081 | SAUNA-GO | ShipHero | 8 | $612.68 | $140.40 | $60.38 | $0.00 | $411.90 | 67.2% |
| #106054 | FLOORMAT | ShipHero | 7 | $73.53 | $9.20 | $55.01 | $0.00 | $9.32 | 12.7% |
| #106041 | FLOORMAT | ShipHero | 5 | $34.96 | $3.20 | $27.54 | $0.00 | $4.22 | 12.1% |
| #106040 | REPLACEMENT-STEAMER | ShipHero | 8 | $88.51 | $20.00 | $35.17 | $5.74 | $27.60 | 31.2% |
| #106027 | SOLARA-PRO | ShipHero | 3 | $2,870.19 | $616.00 | $655.46 | $0.00 | $1,598.73 | 55.7% |
| #106028 | REPLACEMENT-STEAMER | ShipHero | 8 | $243.79 | $37.60 | $117.44 | $5.74 | $83.01 | 34.0% |
| #106029 | undrwr-1pk-lg | ShipHero | 8 | $48.10 | $5.72 | $18.38 | $0.00 | $24.00 | 49.9% |
| #106015 | REPLACEMENT-TENT | ShipHero | 7 | $107.01 | $20.00 | $23.69 | $0.00 | $63.32 | 59.2% |
| #105986 | CLEAN-KIT | ShipHero | 8 | $3,040.49 | $622.75 | $1,052.59 | $0.00 | $1,365.15 | 44.9% |
| #105985 | undrwr-3pk-xl | ShipHero | — | $103.89 | $17.16 | $17.87 | $0.00 | $68.86 | 66.3% |
| #105987 | SOLARA-PRO | ShipHero | 8 | $2,943.32 | $616.00 | $1,033.98 | $0.00 | $1,293.34 | 43.9% |
| #106381 | 10ML-EUCALYPTUS | — | — | $437.57 | $190.22 | $53.95 | $0.00 | $193.40 | 44.2% |
| #106378 | REPLACEMENT-DISP | — | — | $184.88 | $22.00 | $45.08 | $5.74 | $112.06 | 60.6% |
| #106383 | SOLARA-PRO | ShipHero | 7 | $3,054.74 | $626.50 | $950.97 | $1.95 | $1,475.32 | 48.3% |
| #106380 | PULSE-ELEC | — | — | $0.00 | $96.00 | $25.48 | $26.98 | -$148.46 | 0.0% |
| #106379 | REPLACEMENT-STEAMER | — | — | $0.00 | $20.00 | $27.13 | $5.74 | -$52.87 | 0.0% |
| #106376 | 10ML-EUCALYPTUS | ShipHero | 8 | $24.10 | $0.60 | $8.90 | $0.00 | $14.60 | 60.6% |
| #106375 | undrwr-1pk-md | — | — | $48.21 | $5.72 | $9.53 | $0.00 | $32.96 | 68.4% |
| #106374 | SOLARA-2P | — | — | $0.00 | — | $835.00 | $297.91 | COGS ? | — |
| #106373 | CLEAN-KIT | — | — | $48.60 | $6.75 | $9.37 | $0.00 | $32.48 | 66.8% |
| #106372 | 10ML-EUCALYPTUS | — | — | $422.94 | $190.22 | $53.95 | $0.00 | $178.77 | 42.3% |
| #106371 | CLEAN-KIT | — | — | $48.22 | $6.75 | $9.37 | $0.00 | $32.10 | 66.6% |
| #106370 | 10ML-EUCALYPTUS | ShipHero | 7 | $858.51 | $259.85 | $107.62 | $22,031.35 | -$21,540.31 | -2509.0% |
| #106369 | PULSEV2-CONTROL-BOX | — | — | $0.00 | — | $35.90 | $0.00 | COGS ? | — |
| #106364 | FLOORMAT-6 | ShipHero | 6 | $85.43 | $19.20 | $19.75 | $0.00 | $46.48 | 54.4% |
| #106363 | CLEAN-KIT | ShipHero | 8 | $528.31 | $210.17 | $86.43 | $4.00 | $227.71 | 43.1% |
| #106362 | FLOORMAT-3 | — | — | $95.42 | $16.35 | $28.97 | $0.00 | $50.10 | 52.5% |
| #106360 | undrwr-3pk-lg | ShipHero | 6 | $94.09 | $17.16 | $11.14 | $0.00 | $65.79 | 69.9% |
| #106355 | undrwr-3pk-md | ShipHero | 8 | $93.89 | $17.16 | $11.14 | $0.00 | $65.59 | 69.9% |
| #106354 | undrwr-3pk-md | ShipHero | 8 | $96.69 | $17.16 | $11.14 | $0.00 | $68.39 | 70.7% |
| #106352 | SAUNA-CARRYINGCASE | ShipHero | 8 | $115.53 | — | $32.11 | $4.00 | COGS ? | — |
| #106351 | CLEAN-KIT | ShipHero | 2 | $2,946.97 | $622.75 | $603.20 | $0.00 | $1,721.02 | 58.4% |
| #106350 | CLEAN-KIT | ShipHero | 5 | $101.91 | $17.25 | $27.57 | $1.95 | $55.14 | 54.1% |
| #106347 | undrwr-3pk-xxl | ShipHero | 4 | $152.64 | $17.16 | $16.45 | $0.00 | $119.03 | 78.0% |
| #106346 | undrwr-3pk-md | ShipHero | 8 | $91.73 | $17.16 | $11.14 | $0.00 | $63.43 | 69.1% |
| #106343 | FLOORMAT-3 | ShipHero | 8 | $54.49 | $9.60 | $20.05 | $0.00 | $24.84 | 45.6% |
| #106341 | undrwr-3pk-md | ShipHero | 8 | $93.88 | $17.16 | $11.14 | $0.00 | $65.58 | 69.9% |
| #106329 | front-panel-new | — | — | $0.00 | — | $35.90 | $0.00 | COGS ? | — |
| #106328 | CLEAN-KIT | ShipHero East | 4 | $0.00 | $6.75 | $10.53 | $0.00 | -$17.28 | 0.0% |
| #106327 | BACK-PANEL | ShipHero | 2 | $0.00 | $150.00 | $13.45 | $0.00 | -$163.45 | 0.0% |
| #106326 | OIL-3PACK | ShipHero | 8 | $99.98 | $11.40 | $29.48 | $0.00 | $59.10 | 59.1% |
| #106325 | front-panel-new | — | — | $0.00 | — | $17.95 | $0.00 | COGS ? | — |
| #106324 | CLEAN-KIT | ShipHero | 2 | $5,128.13 | — | $640.22 | $301.81 | COGS ? | — |
| #106319 | undrwr-3pk-md | ShipHero | 8 | $94.84 | $17.16 | $11.14 | $0.00 | $66.54 | 70.2% |
| #106316 | FLOORMAT-3 | ShipHero | 7 | $90.53 | $15.60 | $38.15 | $0.00 | $36.78 | 40.6% |
| #106312 | FLOORMAT-3 | ShipHero | 5 | $49.96 | $9.60 | $19.60 | $0.00 | $20.76 | 41.6% |
| #106311 | CLEAN-KIT | ShipHero East | 5 | $46.51 | $6.75 | $10.53 | $0.00 | $29.23 | 62.8% |
| #106310 | REPLACEMENT-CHAIR | ShipHero | 8 | $0.00 | $6.00 | $20.43 | $0.00 | -$26.43 | 0.0% |
| #106308 | FLOORMAT-3 | ShipHero | 4 | $53.76 | $9.60 | $19.60 | $0.00 | $24.56 | 45.7% |
| #106306 | 10ML-EUCALYPTUS | ShipHero | 2 | $450.54 | $190.22 | $56.21 | $0.00 | $204.11 | 45.3% |
| #106305 | FLOORMAT | ShipHero | 7 | $36.88 | $3.20 | $18.62 | $0.00 | $15.06 | 40.8% |
| #106301 | CLEAN-KIT | ShipHero | 7 | $673.77 | $147.15 | $59.18 | $0.00 | $467.44 | 69.4% |
| #106300 | CLEAN-KIT | ShipHero | 2 | $3,906.08 | $622.75 | $615.48 | $144.93 | $2,522.92 | 64.6% |
| #106299 | PLUNGEBOX-PRO | ShipHero | 8 | $163.98 | $79.85 | $41.42 | $0.00 | $42.71 | 26.0% |
| #106297 | FLOORMAT-3 | ShipHero | 2 | $100.66 | $15.10 | $41.11 | $1.26 | $43.19 | 42.9% |
| #106296 | REPLACEMENT-TENT | ShipHero | 6 | $113.61 | $20.00 | $14.77 | $0.00 | $78.84 | 69.4% |
| #106294 | FLOORMAT | ShipHero | 8 | $23.00 | $16.40 | $33.06 | $4.00 | -$30.46 | -132.4% |
| #106289 | undrwr-3pk-md | ShipHero | 8 | $92.45 | $17.16 | $11.14 | $0.00 | $64.15 | 69.4% |
| #106288 | RED-WAND | ShipHero | 5 | $199.00 | $18.50 | $10.97 | $0.00 | $169.53 | 85.2% |
| #106287 | FLOORMAT | ShipHero | 8 | $37.23 | $3.20 | $18.62 | $0.00 | $15.41 | 41.4% |
| #106286 | RED-WAND | ShipHero | 5 | $219.90 | $18.50 | $10.97 | $0.00 | $190.43 | 86.6% |
| #106285 | REPLACEMENT-CHAIR | ShipHero | 8 | $39.92 | $6.00 | $20.43 | $0.00 | $13.49 | 33.8% |
| #106283 | FLOORMAT-6 | ShipHero | 8 | $85.25 | $19.20 | $23.95 | $0.00 | $42.10 | 49.4% |
| #106279 | FLOORMAT-3 | ShipHero | 5 | $49.96 | $9.60 | $19.60 | $0.00 | $20.76 | 41.6% |
| #106278 | RED-WAND | ShipHero East | 3 | $0.00 | $18.50 | $16.97 | $0.00 | -$35.47 | 0.0% |
| #106277 | FLOORMAT-3 | ShipHero | 8 | $53.46 | $9.60 | $20.05 | $0.00 | $23.81 | 44.5% |
| #106276 | HOSE-ADAPTER | ShipHero | 7 | $169.35 | $22.00 | $47.78 | $5.74 | $93.83 | 55.4% |
| #106274 | FLOORMAT-3 | ShipHero | 8 | $54.39 | $9.60 | $20.05 | $0.00 | $24.74 | 45.5% |
| #106273 | CLEAN-KIT | ShipHero East | 3 | $47.36 | $6.75 | $10.53 | $0.00 | $30.08 | 63.5% |
| #106272 | RED-WAND | ShipHero | 5 | $1,088.45 | $241.82 | $89.16 | $0.00 | $757.47 | 69.6% |
| #106284 | backrest | ShipHero | 6 | $54.09 | $10.50 | $18.25 | $1.95 | $23.39 | 43.2% |
| #106282 | REPLACEMENT-STEAMER | ShipHero | 8 | $81.47 | $20.00 | $26.25 | $5.74 | $29.48 | 36.2% |
| #106281 | SOLARA-PRO | ShipHero | 6 | $3,570.88 | $626.50 | $870.83 | $1.95 | $2,071.60 | 58.0% |
| #106271 | 10ML-EUCALYPTUS | ShipHero | 2 | $521.92 | $70.23 | $44.91 | $22,031.35 | -$21,624.57 | -4143.3% |
| #106267 | CLEAN-KIT | ShipHero | 2 | $48.86 | $6.75 | $9.34 | $0.00 | $32.77 | 67.1% |
| #106265 | REPLACEMENT-CHAIR | ShipHero | 2 | $0.00 | $6.00 | $18.55 | $0.00 | -$24.55 | 0.0% |
| #106264 | REPLACEMENT-TENT | ShipHero | 7 | $0.00 | $20.00 | $14.77 | $0.00 | -$34.77 | 0.0% |
| #106263 | PULSE-REMOTE | — | — | $0.00 | $10.00 | $9.37 | $0.00 | -$19.37 | 0.0% |
| #106262 | CLEAN-KIT | ShipHero East | 5 | $5.38 | $6.75 | $10.53 | $0.00 | -$11.90 | -221.2% |
| #106261 | CLEAN-KIT | ShipHero | 8 | $76.62 | — | $18.13 | $0.00 | COGS ? | — |
| #106260 | CLEAN-KIT | ShipHero | 4 | $70.93 | $12.25 | $30.58 | $1.26 | $26.84 | 37.8% |
| #106257 | HOSE-ADAPTER | ShipHero | 8 | $112.34 | $27.20 | $68.33 | $0.00 | $16.81 | 15.0% |
| #106256 | SAUNA-HAT-BLACK | ShipHero | 8 | $78.23 | — | $18.13 | $0.00 | COGS ? | — |
| #106254 | SAUNA-HAT-BLACK | ShipHero | 8 | $2,834.44 | — | $1,033.50 | $0.00 | COGS ? | — |