Profitability
Contribution margin per order = revenue − COGS − fulfillment − tariff, where fulfillment = domestic freight + pick & pack + storage + ocean freight + inbounding. Past 7 days of fulfilled orders.
64 order(s) excluded from margin math — missing Shopify variant.cost. Check the product variant's "Cost per item" field in Shopify for the affected SKU(s).
Revenue
$215.5K
COGS
$36.1K
Fulfillment
$45.7K
freight + pick&pack + storage + ocean + inbounding
Tariff
$2.6K
Margin
$84K
39.0%
Loss-making orders
19
needs review
Of which: Domestic freight
$36.4K
79.6% of fulfillment
Of which: Pick & pack
$2.7K
5.9% of fulfillment
Of which: Storage
$0
0.0% of fulfillment
Of which: Ocean freight
$5.9K
12.9% of fulfillment
Of which: Inbounding
$760.3
1.7% of fulfillment
Margin by SKU
Sorted by total contribution margin. Green bars = profitable, red = loss-making.
Margin by warehouse
| Warehouse | Orders | Revenue | Margin | Margin % | Avg / order |
|---|---|---|---|---|---|
| ShipHero | 132 | $59,622.32 | $16,490.42 | 46.0% | $124.93 |
| ShipHero East | 20 | $10,751.13 | $5,245.45 | 48.8% | $262.27 |
Loss-making orders (19)
Orders where landed cost exceeded revenue. Investigate pricing, shipping zone, or discounts.
| Order | SKU | Warehouse | Zone | Revenue | COGS | Fulfill | Tariff | Margin | % |
|---|---|---|---|---|---|---|---|---|---|
| #113027 | HCBU352401 | ShipHero East | 5 | $0.00 | $487.00 | $17.95 | $0.00 | -$504.95 | 0.0% |
| #113010 | HCBU352401 | ShipHero East | 4 | $0.00 | $487.00 | $16.45 | $0.00 | -$503.45 | 0.0% |
| #113057 | PULSE-PRO | ShipHero | 2 | $0.00 | $221.82 | $54.25 | $0.00 | -$276.07 | 0.0% |
| #113013 | PLUNGEBOX-PRO | ShipHero East | 5 | $0.00 | $79.85 | $41.80 | $0.00 | -$121.65 | 0.0% |
| #113019 | PLUNGEBOX-PRO | ShipHero East | 4 | $0.00 | $79.85 | $36.45 | $0.00 | -$116.30 | 0.0% |
| #113034 | L-DIFFUSE-RELAX | ShipHero | 8 | $0.00 | $21.25 | $34.27 | $1.95 | -$57.47 | 0.0% |
| #113003 | REPLACEMENT-STEAMER | — | — | $0.00 | $20.00 | $22.77 | $5.80 | -$48.57 | 0.0% |
| #113021 | GO-STEAMER | ShipHero | — | $0.00 | $30.00 | $15.91 | $0.00 | -$45.91 | 0.0% |
| #113017 | GO-STEAMER | ShipHero | 5 | $0.00 | $30.00 | $15.91 | $0.00 | -$45.91 | 0.0% |
| #113084 | STEAMER-LID | ShipHero | 6 | $0.00 | $6.00 | $39.50 | $0.00 | -$45.50 | 0.0% |
| #113072 | PULSE-PANEL | ShipHero | 8 | $0.00 | $11.92 | $28.98 | $0.00 | -$40.90 | 0.0% |
| #113174 | PULSE-CABLES | — | — | $0.00 | $16.50 | $23.00 | $0.00 | -$39.50 | 0.0% |
| #112989 | RED-WAND | ShipHero East | 4 | $0.00 | $18.50 | $14.01 | $0.00 | -$32.51 | 0.0% |
| #113284 | SOLARA-HANDLE | — | — | $0.00 | $10.00 | $17.95 | $0.00 | -$27.95 | 0.0% |
| #113037 | SOLARA-HANDLE | ShipHero East | 5 | $0.00 | $10.00 | $17.95 | $0.00 | -$27.95 | 0.0% |
| #113026 | PULSE-CONTROL-BOX | ShipHero | 8 | $0.00 | $15.00 | $12.58 | $0.00 | -$27.58 | 0.0% |
| #113151 | PULSE-CONTROL-BOX | — | — | $0.00 | $15.00 | $12.35 | $0.00 | -$27.35 | 0.0% |
| #113095 | PULSE-CONTROL-BOX | ShipHero | 7 | $0.00 | $15.00 | $12.35 | $0.00 | -$27.35 | 0.0% |
| #113025 | PULSE-CONTROL-BOX | ShipHero | 5 | $0.00 | $15.00 | $12.15 | $0.00 | -$27.15 | 0.0% |
All orders (100)
Sorted by order; green = profitable, red = loss, "COGS ?" = missing cost data
| Order | SKU | Warehouse | Zone | Revenue | COGS | Fulfill | Tariff | Margin | % |
|---|---|---|---|---|---|---|---|---|---|
| #113286 | PULSEV2-REMOTE | — | — | $0.00 | — | $35.90 | $0.00 | COGS ? | — |
| #113285 | 10ML-EUCALYPTUS | — | — | $496.52 | $200.97 | $66.98 | $0.00 | $228.57 | 46.0% |
| #113284 | SOLARA-HANDLE | — | — | $0.00 | $10.00 | $17.95 | $0.00 | -$27.95 | 0.0% |
| #113220 | SOLARA-PRO | — | — | $2,938.95 | $616.00 | $778.66 | $0.00 | $1,544.29 | 52.5% |
| #113219 | PLUNGBX-XL | — | — | $158.31 | $46.00 | $30.95 | $0.00 | $81.36 | 51.4% |
| #113218 | 10ML-EUCALYPTUS | — | — | $323.67 | $70.23 | $43.43 | $0.00 | $210.01 | 64.9% |
| #113217 | red-shwer | — | — | $199.00 | $30.00 | $10.69 | $0.00 | $158.31 | 79.6% |
| #113283 | 10ML-EUCALYPTUS | ShipHero | 6 | $336.25 | $70.23 | $47.10 | $0.00 | $218.92 | 65.1% |
| #113282 | red-shwer | — | — | $210.94 | $30.00 | $10.69 | $0.00 | $170.25 | 80.7% |
| #113281 | RED-WAND | — | — | $159.20 | $18.50 | $14.01 | $0.00 | $126.69 | 79.6% |
| #113280 | CLEAN-KIT | — | — | $460.94 | $196.97 | $54.33 | $0.00 | $209.64 | 45.5% |
| #113279 | SAUNA-FAN | — | — | $42.61 | $13.20 | $14.09 | $4.00 | $11.32 | 26.6% |
| #113278 | red-shwer | ShipHero | 5 | $226.15 | $30.00 | $10.30 | $0.00 | $185.85 | 82.2% |
| #113277 | 10ML-EUCALYPTUS | — | — | $427.33 | $70.23 | $53.24 | $19.50 | $284.36 | 66.5% |
| #113276 | SAUNA-FAN | — | — | $42.36 | $13.20 | $14.09 | $4.00 | $11.07 | 26.1% |
| #113275 | undrwr-1pk-md | — | — | $60.12 | $5.72 | $9.45 | $0.00 | $44.95 | 74.8% |
| #113274 | SOLARA-PRO | — | — | $3,262.68 | — | $796.61 | $0.00 | COGS ? | — |
| #113273 | red-shwer | — | — | $210.94 | $30.00 | $10.69 | $0.00 | $170.25 | 80.7% |
| #113272 | red-shwer | — | — | $199.00 | $30.00 | $10.69 | $0.00 | $158.31 | 79.6% |
| #113271 | red-shwer | — | — | $179.10 | $30.00 | $10.69 | $0.00 | $138.41 | 77.3% |
| #113270 | RED-WAND | — | — | $212.93 | $18.50 | $14.01 | $0.00 | $180.42 | 84.7% |
| #113269 | CLEAN-KIT | ShipHero | 8 | $49.81 | $6.75 | $9.34 | $0.00 | $33.72 | 67.7% |
| #113268 | 10ML-EUCALYPTUS | ShipHero | 8 | $326.97 | $70.23 | $41.07 | $0.00 | $215.67 | 66.0% |
| #113267 | red-shwer | — | — | $220.40 | $30.00 | $10.69 | $0.00 | $179.71 | 81.5% |
| #113266 | red-shwer | — | — | $210.94 | $30.00 | $10.69 | $0.00 | $170.25 | 80.7% |
| #113265 | red-shwer | — | — | $210.94 | $30.00 | $10.69 | $0.00 | $170.25 | 80.7% |
| #113264 | SOLARA-PRO | — | — | $2,966.94 | $616.00 | $778.66 | $0.00 | $1,572.28 | 53.0% |
| #113263 | red-shwer | — | — | $214.43 | $30.00 | $10.69 | $0.00 | $173.74 | 81.0% |
| #113262 | RED-WAND | — | — | $211.44 | $18.50 | $14.01 | $0.00 | $178.93 | 84.6% |
| #113261 | FLOORMAT | ShipHero | 8 | $39.83 | $3.20 | $20.59 | $0.00 | $16.04 | 40.3% |
| #113260 | red-shwer | ShipHero | 7 | $226.05 | $30.00 | $11.95 | $0.00 | $184.10 | 81.4% |
| #113259 | PULSE-PRO | — | — | $943.29 | $221.82 | $65.99 | $0.00 | $655.48 | 69.5% |
| #113258 | 10ML-EUCALYPTUS | ShipHero | 7 | $443.35 | $70.23 | $60.24 | $19.50 | $293.38 | 66.2% |
| #113257 | L-DIFFUSE-RELAX | — | — | $47.66 | $10.75 | $12.44 | $0.00 | $24.47 | 51.3% |
| #113256 | red-shwer | — | — | $398.00 | $60.00 | $21.38 | $0.00 | $316.62 | 79.6% |
| #113255 | CLEAN-KIT | — | — | $36.96 | $6.75 | $12.44 | $0.00 | $17.77 | 48.1% |
| #113254 | SOLARA-2P | — | — | $4,238.94 | — | $835.00 | $301.02 | COGS ? | — |
| #113253 | SOLARA-PRO | — | — | $3,029.92 | $616.00 | $778.66 | $0.00 | $1,635.26 | 54.0% |
| #113252 | red-shwer | ShipHero | 8 | $217.79 | $30.00 | $12.05 | $0.00 | $175.74 | 80.7% |
| #113251 | ROC-SHIPPING | ShipHero | 8 | $3,681.88 | $766.00 | $1,049.01 | $0.00 | $1,866.87 | 50.7% |
| #113250 | red-shwer | — | — | $421.88 | $60.00 | $21.38 | $0.00 | $340.50 | 80.7% |
| #113249 | red-shwer | ShipHero | 8 | $217.09 | $30.00 | $12.05 | $0.00 | $175.04 | 80.6% |
| #113248 | L-DIFFUSE-RELAX | — | — | $136.72 | — | $50.65 | $1.95 | COGS ? | — |
| #113247 | FLOORMAT | ShipHero | 8 | $593.87 | $203.83 | $95.72 | $0.00 | $294.32 | 49.6% |
| #113246 | RED-WAND | ShipHero | 6 | $205.15 | $18.50 | $14.47 | $0.00 | $172.18 | 83.9% |
| #113245 | PULSE-PRO | ShipHero | 8 | $772.31 | $221.82 | $64.61 | $0.00 | $485.88 | 62.9% |
| #113244 | red-shwer | — | — | $211.94 | $30.00 | $10.69 | $0.00 | $171.25 | 80.8% |
| #113243 | 10ML-EUCALYPTUS | ShipHero | 2 | $341.92 | $70.23 | $43.78 | $0.00 | $227.91 | 66.7% |
| #113242 | 10ML-EUCALYPTUS | — | — | $434.42 | $190.22 | $41.89 | $0.00 | $202.31 | 46.6% |
| #113241 | 10ML-EUCALYPTUS | ShipHero | 2 | $332.21 | $70.23 | $43.78 | $0.00 | $218.20 | 65.7% |
| #113240 | 10ML-EUCALYPTUS | ShipHero | 5 | $468.67 | $121.90 | $46.78 | $0.00 | $299.99 | 64.0% |
| #113239 | STEAMKIT-RED1 | — | — | $464.37 | $202.82 | $47.15 | $4.00 | $210.40 | 45.3% |
| #113238 | PULSE-PRO | ShipHero | 8 | $767.07 | $221.82 | $64.61 | $0.00 | $480.64 | 62.7% |
| #113237 | red-shwer | ShipHero | 2 | $220.58 | $30.00 | $9.45 | $0.00 | $181.13 | 82.1% |
| #113236 | CLEAN-KIT | — | — | $2,949.43 | $644.00 | $823.80 | $1.95 | $1,479.68 | 50.2% |
| #113235 | SOLARA-PRO | — | — | $2,799.00 | $616.00 | $778.66 | $0.00 | $1,404.34 | 50.2% |
| #113234 | red-shwer | ShipHero | 6 | $221.57 | $30.00 | $10.69 | $0.00 | $180.88 | 81.6% |
| #113233 | red-shwer | ShipHero | 8 | $219.58 | $30.00 | $12.05 | $0.00 | $177.53 | 80.8% |
| #113232 | red-shwer | — | — | $214.92 | $30.00 | $10.69 | $0.00 | $174.23 | 81.1% |
| #113231 | L-DIFFUSE-RELAX | ShipHero | 8 | $103.43 | $21.25 | $34.27 | $1.95 | $45.96 | 44.4% |
| #113230 | red-shwer | ShipHero | 8 | $219.08 | $30.00 | $12.05 | $0.00 | $177.03 | 80.8% |
| #113229 | FLOORMAT-3 | ShipHero | 8 | $302.02 | $34.85 | $48.83 | $0.00 | $218.34 | 72.3% |
| #113228 | red-shwer | ShipHero | 5 | $1,343.13 | $442.04 | $121.72 | $0.00 | $779.37 | 58.0% |
| #113227 | DESK-RED | — | — | $3,612.53 | $846.60 | $840.05 | $12.00 | $1,913.88 | 53.0% |
| #113226 | red-shwer | ShipHero | 5 | $205.15 | $30.00 | $10.30 | $0.00 | $164.85 | 80.4% |
| #113225 | SOLARA-2P | ShipHero | 2 | $64.27 | — | $595.00 | $301.02 | COGS ? | — |
| #113224 | red-shwer | — | — | $212.93 | $30.00 | $10.69 | $0.00 | $172.24 | 80.9% |
| #113223 | red-shwer | — | — | $212.93 | $30.00 | $10.69 | $0.00 | $172.24 | 80.9% |
| #113222 | red-shwer | — | — | $203.70 | $30.00 | $10.69 | $0.00 | $163.01 | 80.0% |
| #113221 | red-shwer | — | — | $215.42 | $30.00 | $10.69 | $0.00 | $174.73 | 81.1% |
| #113216 | STEAMKIT-RED1 | ShipHero | 8 | $518.19 | $209.57 | $56.69 | $4.00 | $247.93 | 47.8% |
| #113215 | SOLARA-PRO | ShipHero | 7 | $3,490.38 | — | $954.36 | $0.00 | COGS ? | — |
| #113214 | red-shwer | — | — | $216.67 | $30.00 | $10.69 | $0.00 | $175.98 | 81.2% |
| #113213 | SAUNA-FAN | — | — | $127.04 | $25.75 | $35.84 | $4.00 | $61.45 | 48.4% |
| #113212 | 10ML-EUCALYPTUS | — | — | $429.00 | $121.90 | $46.78 | $0.00 | $260.32 | 60.7% |
| #113211 | SAUNA-FAN | ShipHero | 5 | $261.97 | $31.70 | $24.38 | $4.00 | $201.89 | 77.1% |
| #113210 | 10ML-EUCALYPTUS | ShipHero | 7 | $439.66 | — | $63.45 | $0.00 | COGS ? | — |
| #113209 | red-shwer | — | — | $211.44 | $30.00 | $10.69 | $0.00 | $170.75 | 80.8% |
| #113208 | SOLARA-PRO | — | — | $2,966.94 | $616.00 | $778.66 | $0.00 | $1,572.28 | 53.0% |
| #113207 | L-DIFFUSE-INV | ShipHero | 8 | $260.68 | $40.75 | $24.70 | $0.00 | $195.23 | 74.9% |
| #113206 | SOLARA-PRO | ShipHero | 8 | $3,145.00 | $616.00 | $1,025.06 | $0.00 | $1,503.94 | 47.8% |
| #113205 | red-shwer | — | — | $234.43 | $31.80 | $20.00 | $0.00 | $182.63 | 77.9% |
| #113204 | 10ML-EUCALYPTUS | — | — | $431.92 | $190.22 | $41.89 | $0.00 | $199.81 | 46.3% |
| #113203 | red-shwer | ShipHero | 4 | $287.42 | $30.00 | $10.17 | $0.00 | $247.25 | 86.0% |
| #113202 | red-shwer | — | — | $212.93 | $30.00 | $10.69 | $0.00 | $172.24 | 80.9% |
| #113201 | red-shwer | ShipHero | 8 | $217.09 | $30.00 | $12.05 | $0.00 | $175.04 | 80.6% |
| #113200 | SOLARA-PRO | ShipHero | 8 | $2,944.88 | $626.50 | $1,046.68 | $1.95 | $1,269.75 | 43.1% |
| #113199 | backrest | — | — | $2,877.41 | $626.50 | $798.92 | $1.95 | $1,450.04 | 50.4% |
| #113198 | red-shwer | ShipHero | 8 | $4,439.48 | — | $1,070.40 | $0.00 | COGS ? | — |
| #113197 | red-shwer | — | — | $214.92 | $30.00 | $10.69 | $0.00 | $174.23 | 81.1% |
| #113196 | CLEAN-KIT | ShipHero | 6 | $3,882.22 | $622.75 | $861.92 | $0.00 | $2,397.55 | 61.8% |
| #113195 | SOLARA-PRO | — | — | $2,926.17 | $626.50 | $798.92 | $1.95 | $1,498.80 | 51.2% |
| #113194 | red-shwer | — | — | $215.66 | $30.00 | $10.69 | $0.00 | $174.97 | 81.1% |
| #113193 | STEAMKIT-RED1 | ShipHero | 7 | $444.90 | $189.62 | $32.92 | $0.00 | $222.36 | 50.0% |
| #113192 | CLEAN-KIT | — | — | $465.48 | $196.37 | $45.50 | $0.00 | $223.61 | 48.0% |
| #113191 | red-shwer | — | — | $210.94 | $30.00 | $10.69 | $0.00 | $170.25 | 80.7% |
| #113190 | PRO-BUNDLE | ShipHero | 7 | $2,831.58 | $726.82 | $21.70 | $0.00 | $2,083.06 | 73.6% |
| #113189 | PULSEV2-ELEC | — | — | $0.00 | — | $34.72 | $0.00 | COGS ? | — |
| #113188 | red-shwer | — | — | $211.44 | $30.00 | $10.69 | $0.00 | $170.75 | 80.8% |
| #113187 | red-shwer | — | — | $212.18 | $30.00 | $10.69 | $0.00 | $171.49 | 80.8% |